Increased Brand Recognition
Your social media networks are just new channels for your companies’s voice and content. This is important because it makes you easier to reach for new customers, and makes you more familiar for existing customers. For example, a frequent Twitter or Facebook user could hear about your company for the first time only after stumbling upon it in a newsfeed. Customers can share likes and recomendations exponentially increasing the word of mouth factor.
Improved Brand Loyalty
According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.”
More Ways for Potential Customers to Find You
In order to convert a viewer to a customer, they have to find you. Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media. As such, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy.
Increased Inbound Traffic
Without social media, your site visitors are limited to people already familiar with you or people searching for keywords you currently rank for. Every social media profile you add is another path leading back to your site, and every piece of content you share on those profiles is another opportunity for a new visitor. The more quality content you share on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.
The Longer You Wait, The More You Have to Lose
Social media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay. If you’re interested in getting started but aren’t sure where to begin call Big Country IT. By taking the time to understand what your business objectives are we can help you find the best solution that meets your needs and budget. Call (325) 267-6407 now to start down the road of a successful online presence.